by Frank V. Persall
Looking for some summer adventures at the Colorado mountains and resorts? Ready to conquer the mammoth mountain trails?
You can thank Henry Crown and his family as owners of this beautiful ski area and resort!
Let's go over the Aspen Skiing Company, its timeline, and recent developments to give you a better understanding of what to expect when you head to the winter park.
Henry Crown and his family are currently the full-time owners of Aspen Skiing Co.
In 2017, a private equity firm called KSL Capital Partnersjoined forces with the Crown family to form a duopoly called Alterra Mountain Company.
FUN FACT: KSL Capital Partners also owns Squaw Valley-Alpine Meadows, located in the California area.
The newly-formed alliance bought the following resorts:
David Perry, the president, and CEO created this new company with a purpose:
...to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list.
However, don't expect to see the "Alterra Mountain" label on Mammoth Mountain, Squaw Valley, or any of the resorts we're about to mention.
REMEMBER: The company wants to highlight the uniqueness and individuality of each ski area. Just go over David Perry's vision to refresh your memory.
Let's take a look at these iconic locations and resorts!
The four mountains STILL belong to Aspen Snowmass and NOT Alterra Mountain Co. These are:
In 1946, 5 individuals founded Aspen Skiing Co., namely:
Paepcke, one of the founding fathers of the ski company, wanted to separate their company from other resorts by coming up with a VISION:
"Make Aspen Mountain a place to take you out of your usual life, expose you to new ways of thinking through art, culture, science, music, and conversation, and send you off to repair the world."
Is it just us, or do these ski areas have a thing with value-driven philosophies and visions?
The COMPANY VISION is worth mentioning because these founders are ALSO 10th Mountain Division veterans who were coming off a traumatic World War II experience.
They needed an escape from the madness brought about by FASCISM and WARFARE.
What separates this company from other ski resorts is its commitment to becoming an agent for positive change in the world.
They tackle issues such as:
Indeed, it is more than just your average Alterra mountain resort.
There are so many resorts to choose from if you are searching for possible destinations to visit.
However, Alterra Mountain Co and Aspen Skiing Co outdo other resorts because they provide more than the bare minimum.
They deliver top-tier service to tourists and stay focused on the main theme of becoming agents for positive change.
What are you waiting for? Go ahead and try out any of the resorts and sites we discussed.
About Frank V. Persall
Originally from the UK, Frank has a passion for skiing and anything snow related. He is currently on a never ending mission to visit the best ski resorts across the USA and the the World. Frank is happiest when he is on ski slopes with his wife and three children.